The Yokohama Tire Families – Something for Every Driver
Yokohama organizes its consumer tire lineup into distinct families, each engineered for a specific type of driving. No matter what you drive or where you go, there’s a Yokohama built for you.
Over a Century of Innovation. Built for Every Road Ahead.
At Yokohama, the dedication to advancing tire design and development began on day one of the company’s founding in 1917. What started in Japan over a century ago has grown into one of the most respected tire brands in the world — trusted by everyday drivers, motorsports competitors, and major automakers alike. Yokohama was the first Japanese tire manufacturer to be granted ISO 9001 certification, in recognition of its quality-assurance model across design, development, manufacture, and related services.
Today, Yokohama Tire Corporation serves as the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., and has been an industry leader in tire technology and innovation since expanding to the United States in 1969. That North American presence is deeply rooted: Yokohama owns and operates two state-of-the-art manufacturing plants and a research and development center right here in America, with facilities in Salem, Virginia, West Point, Mississippi, and Cornelius, North Carolina — employing more than 2,100 workers across those locations.
Trusted by the World's Leading Automakers
Yokohama’s reputation for precision and performance has earned the brand a place on some of the most prestigious vehicles on the road. OEM relationships with Lexus, Subaru, and several European manufacturers give the brand strong visibility in both sport and touring segments. Yokohama’s ADVAN tires have been selected as original equipment for Mercedes-AMG and Porsche models — a testament to the engineering excellence that goes into every tire the brand produces.
Commercial Truck Tires - Built for the Long Haul
Yokohama’s commitment to performance doesn’t stop at the passenger car. Yokohama’s commercial truck tire lineup covers every axle position — steer, drive, and trailer — with tires engineered to deliver maximum durability, fuel efficiency, and dependable traction mile after mile. Yokohama’s commercial tire manufacturing facility in West Point, Mississippi was built to produce up to one million commercial tires annually, underlining the brand’s serious commitment to the trucking industry. Whether you’re running long-haul routes or regional deliveries, Yokohama commercial tires are engineered to keep your fleet moving efficiently and profitably.
A Commitment to the Environment
Each tire Yokohama makes — and every plant they’re made in — is designed to create as little environmental impact as possible. Every Yokohama tire is built around four key environmental criteria: global warming prevention, resource recycling, resource saving, and safety and comfort. From eco-conscious tire compounds to award-winning sustainable manufacturing practices, Yokohama is one of the industry’s leaders in responsible tire production.
Why Choose Yokohama?
- Founded in 1917 — over a century of tire engineering heritage
- Made in America — manufacturing plants in Virginia and Mississippi
- ISO 9001 certified — the first Japanese tire maker to earn this distinction
- OE supplier to Lexus, Subaru, Porsche, Mercedes-AMG, and more
- Complete lineup for passenger cars, performance vehicles, SUVs, trucks, EVs, and commercial fleets
- 50+ years of motorsports experience built into every performance tire
Ask us about our full Yokohama lineup. We carry ADVAN, GEOLANDAR, AVID, iceGUARD, BluEarth, and more — and we’ll help you find the perfect tire for your vehicle and driving style.
